Appointment setting can be very beneficial to your company as it can help enhance your sales lead cycle. If your salespeople have been spending most of their time cold calling prospects and answering calls from potential clients, they are basically not using their set of skills in marketing your product and service and making sales.
In other words, the time of your salespeople is spent on activities that won’t enable your company to generate revenue. They rather spend time generating leads, doing administrative tasks and training or other miscellaneous tasks. If you want to make sure your salespeople can generate more sales for your business, you should assign other tasks like appointment setting to those who have the fundamental skills to set qualified appointments.
You will need appointment setters who can use proven methods in order for your salespeople to get more. They can set higher quality appointments in person or on the phone. The quality of the meetings usually depends on whom your salesperson is meeting with and the initial expectations that the appointment setter laid down to the prospects they are calling.
The appointment setters will work on getting an appointment with the decision maker. They will make sure the prospects they are calling are genuinely interested with what they are offering. This speeds up the sales cycle while improving the chances of having second or follow up meeting. With the quality leads set by appointment setters combined with your competent sales team, it would be easier for your company to generate sales.
Most of the time spent in a sales cycle is setting up meetings. When the legwork of finding the right prospects for the meeting has already been done by the appointment setters, your salespeople can start focusing on their area of expertise and that is to make sales. Therefore, it is the appointment setter who will be working to fill your sales pipeline and all that your sales team needs to do is close a sale.
Now, it is possible to have reliable appointment setters who know exactly what they are doing by hiring one from another telemarketing company. Such companies employ appointment setters who are skilled and experienced in setting qualified appointments to potential customers.