Skills involving the job of an appointment setter
Appointment setters are the ones who actually fix appointment for their client companies. The representative of the company will take on from there. This appointment is fixed over the telephone. So it is very much a part of the telemarketing services. The job of the appointment setter is not something to be envied. It is easier said than done to get an appointment.
Communication Very Important
There are many qualities that have to be instilled in the appointment setter, if he/she does not possess them. The appointment setter must have excellent communication skills. Good voice modulation is an added advantage. Presence of mind is absolutely necessary for the appointment setter. The most needed quality is perseverance. No caller is going to finalize with the first call. Curt, blunt, rude replies can be expected. The appointment setter must be patient and keep on it.
The appointment setting service companies that take in employees do look into the attitude of the candidates. Degrees and skill alone will not help in this field. There are some points that need to be kept in mind when you take up the work of an appointment setter. The time at which you call is not going to be conducive all the time.
Time Is Precious
For people who are working time is precious; people who are at home also do not like to be disturbed in their routine. So as an appointment setter you have to be very careful about eating into their time. It is always better to ask if it is the best time for the call or get back when they want you to call back. Never miss out on the time given by them. Time is precious for all.
Communication skills must be honed
A good, well-mannered caller is always received positively. To follow this up you can send an email with most polite words and such a follow up is sure to be noticed. An appointment setter need not apologize. You are only doing your job. You can start the conversation by seeking the permission to talk for few minutes. If that is not granted, you can always ask for a better time to talk.
Be Effective Just Not Nice
This much is good enough and apologizing is not required. Remember you are being paid to make these calls. It is good to be nice but it is better to be effective. No one really notices the niceness but if results are produced then you are noticed. So be effective by being subtly persuasive.
It pays if you are convinced of the product you are selling. Then your sales talk will flow naturally. You will know all the details of the product and are adept in answering any query. So get the edge by liking the product you are selling.
The target audience is very important. You cannot sell ‘ice to Eskimos’, as they say. With all these tips setting out to be appointment setter will be easy. Like any other job an appointment setter also must love the job to do it well.